Privacy Policy

As of March 2025


Table of contents


Responsible body

  • Overview of processing
  • Legal basis
  • Security measures
  • Transmission of personal data
  • International data transfers
  • General information on data storage and deletion
  • Rights of data subjects
  • Provision of online services and web hosting
  • Use of cookies
  • Contact and inquiry management
  • Web analysis, monitoring and optimization
  • Customer reviews and evaluation procedures
  • Presence in social networks (social media)
  • Plugins and embedded functions and content



Responsible body

Svenja Gossing

Neusser Str. 41

50670 Cologne

Germany

Email Address: hallo(at)utes-huus-foehr.de



Overview of processing

The following overview summarizes the types of data processed and the purposes of the processing and refers to the data subjects.


Types of data processed

  • Inventory data
  • Contact details
  • Content data
  • Contract data
  • Usage data
  • Meta, communication and procedural data
  • Log data


Categories of data subjects

  • Service recipients and customers
  • Communication partner
  • Users


Purposes of processing

  • Communication
  • Security measures
  • Reach measurement
  • Tracking
  • Target group formation
  • Organizational and business processes
  • Feedback
  • Marketing
  • Profiles with user-related information
  • Provision of our online services and user-friendliness
  • Information technology infrastructure
  • Public relations



Legal basis

Legal bases under the GDPR: The following overview contains the legal bases under the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence and home country.

  • Consent (Art. 6 (1) (a) GDPR) - The data subject has given his or her consent to the processing of personal data concerning him or her for one or more specific purposes.
  • Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or for the implementation of pre-contractual measures taken at the request of the data subject.
  • Legitimate interests (Art. 6 (1) (f) GDPR) - Processing is necessary to protect the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject which require protection of personal data prevail.


National data protection regulations in Germany

In addition to the data protection provisions of the GDPR, national data protection regulations apply in Germany. These include, in particular, the Federal Data Protection Act (BDSG). The BDSG contains specific provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, as well as transmission and automated decisions in individual cases, including profiling. In addition, state data protection regulations of the individual federal states may apply.


Note on the application of the GDPR and the Swiss DSG

This privacy policy provides information in accordance with both the Swiss Data Protection Act (DPA) and the General Data Protection Regulation (GDPR). Therefore, we would like to point out that, due to their broader territorial scope and clarity, the terms of the GDPR are used. In particular, instead of the terms "processing" of "personal data," "overriding interest," and "personal data worthy of particular protection" used in the Swiss Data Protection Act (DPA), the terms "processing" of "personal data," "legitimate interest," and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined in accordance with the Swiss Data Protection Act within the scope of application.


Security measures

In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.


These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as the access, input, and transfer of data, ensuring its availability, and segregation. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the deletion of data, and responses to data threats. Furthermore, we consider the protection of personal data right from the development and selection of hardware, software, and processes, in accordance with the principle of data protection by design and through data protection-friendly default settings.


Transmission of personal data

As part of our processing of personal data, it may happen that the data is transmitted to or disclosed to other bodies, companies, legally independent organizational units, or individuals. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.


International data transfers

Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place as part of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies, this will only be done in accordance with the legal requirements.


Subject to express consent or contractually or legally required transfer, we only process or have data processed in third countries with a recognized level of data protection, which includes certified compliance with the EU standard contractual clauses (Article 46 (2) (c) GDPR) or on the basis of other appropriate safeguards (Article 46 GDPR). Information on third-country transfers and existing adequacy decisions can be found on the European Commission's information page: EU Commission - Adequacy Decisions.


As part of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognized the data protection level of certain US companies as secure under the adequacy decision of July 10, 2023. The list of certified companies and further information on the DPF can be found on the US Department of Commerce website under "Data Privacy Framework". We inform you in the privacy notices which of our service providers are certified under the Data Privacy Framework.


General information on data storage and deletion

We delete personal data that we process in accordance with legal requirements as soon as the consent given for the processing is revoked or other legal permissions no longer apply (e.g. if the purpose of processing this data no longer applies or it is no longer required for the purpose).


Unless the data is deleted because it is required for other legally permissible purposes, its processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons, or whose storage is necessary to assert, exercise, or defend legal claims or to protect the rights of another natural or legal person.


Our privacy policy contains further information on the storage and deletion of data that applies specifically to the respective processing operations.


If several retention periods or deletion periods are specified for a date, the longest period or the latest date always applies.


Unless a period expressly begins on a specific date and is at least one year, it automatically begins at the end of the calendar year in which the triggering event occurred. In the case of ongoing contractual relationships within the framework of which data is stored, the triggering event is the effective date of the termination or other termination of the legal relationship.


Data that is no longer stored for the original purpose but must be retained due to legal obligations or other reasons will be processed solely for the purposes that justify its retention.


Further information on processing operations, procedures and services

Storage and archiving obligations: The following general retention periods apply under German law:

  • 10 years - retention period for books and records, annual financial statements, inventories, opening balance sheets and the work instructions and other organizational documents necessary for their understanding (Section 147 (1) Nos. 1 and 3 AO, Section 14b (1) UStG, Section 257 (1) Nos. 1 and 4, Paragraph 4 HGB).
  • 8 years - accounting documents, such as invoices and receipts (Section 147 (1) Nos. 4 and 4a in conjunction with Section 3 Sentence 1 AO, Section 257 (1) No. 4 in conjunction with Section 4 HGB).
  • 6 years - Other business documents: received commercial or business letters, copies of sent commercial or business letters and other documents, insofar as they are relevant for taxation, e.g. wage documents, operating account sheets, invoice documents, calculation documents, price tags, but also wage documents, insofar as they are not already accounting documents, and cash register receipts (Section 147 (1) Nos. 2, 3, 5 in conjunction with Section 3 AO, Section 257 (1) Nos. 2 and 3 in conjunction with Section 4 HGB).
  • 3 years - Data required to consider possible warranty and compensation claims or comparable contractual claims and rights as well as to process corresponding inquiries, based on previous business experience and general industry practice for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).



Rights of data subjects

Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:

  • Right of objection: You have the right to object at any time to the processing of personal data concerning you based on Article 6 (1) (e) or (f) GDPR, for reasons related to your particular situation; this also applies to profiling based on these provisions. If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purposes of such advertising; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw your consent at any time.
  • Right to information: You have the right to request confirmation as to whether data concerning you is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: You have the right, in accordance with the statutory provisions, to request that data concerning you be completed or that inaccurate data concerning you be corrected.
  • Right to erasure and restriction of processing: You have the right to request that data concerning you be erased immediately, in accordance with the statutory provisions, or alternatively, to request that the processing of the data be restricted, in accordance with the statutory provisions.
  • Right to data portability: You have the right to receive the data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request that it be transmitted to another controller.
  • Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you violates the provisions of the GDPR.



Provision of online services and web hosting

We process user data to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

Types of data processed: Usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved); log data (e.g., log files related to registrations or data retrieval or access).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of processing: Provision of our online services and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)). Security measures.

Deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.

Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).


Further information on processing operations, procedures and services

Collection of access data and log files: Access to our online services is logged in the form of so-called "server log files." Server log files may include the addresses and names of the accessed web pages and files, the date and time of access, the amount of data transferred, notification of successful access, the browser type and version, the user's operating system, the referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider. Server log files may be used for security purposes, e.g., to prevent server overload (particularly in the case of abusive attacks, so-called DDoS attacks), and to ensure server capacity and stability. Legal basis: legitimate interests (Art. 6 (1) (f) GDPR).

Deletion of data: Information in log files is stored for a maximum of 30 days and then deleted or anonymized. Data that needs to be retained for evidentiary purposes is exempt from deletion until the respective incident has been finally resolved.


Use of cookies

"Cookies" are functions that store data on users' end devices or read it from them. Cookies can serve various purposes, e.g. ensuring the functionality, security and user-friendliness of online services as well as creating analyses of visitor flows. We use cookies in accordance with legal requirements. For those functions that are not absolutely necessary to provide a service expressly requested by users, we obtain user consent in advance. If consent is not required, we process the cookies on the basis of our legitimate interests. This applies in particular if the storage and reading of information is necessary, e.g. to provide the content and functions explicitly requested by users.

This includes, for example, saving settings and ensuring the functionality and security of our online services. Consent can be revoked at any time. We provide users with clear information about the scope and type of cookies used.


Notes on the legal basis

Whether we process personal data using cookies depends on whether consent has been obtained. If consent has been obtained, this serves as the legal basis. Without consent, processing is based on our legitimate interests, which are explained above in this section and within the relevant services and procedures.


Storage period

With regard to the storage period, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their browser.
  • Persistent cookies: Persistent cookies remain stored even after the device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, user data collected through cookies can be used for reach measurement.

Unless we provide users with explicit information about the storage period of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and can be stored for up to two years.


General information on revocation and objection (opt-out)

Users can revoke the consent given at any time and also object to the processing in accordance with the legal requirements, e.g. by using the settings of their browser.

Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).

Data subjects: Users (e.g. website visitors, users of online services).

Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).


Further information on processing operations, procedures and services

Processing of cookie data based on consent: We use a cookie consent management procedure within which users' consent to the use of cookies or the processing operations and providers named in the cookie consent management procedure can be obtained, managed, and revoked by users. As part of this procedure, users' consent is saved so that their consent does not have to be requested again and to fulfill the obligation to provide evidence of consent. Consent can be saved at device level and stored depending on the technical capabilities and settings of the devices. Consent can be revoked at any time, whereby the revocation itself is deemed to be consent for the future. Unless explicit information is provided about the providers of the cookie management services, the following information applies: Storage can take place on the server side, in a cookie (so-called opt-in cookie), or with the help of other technologies. Consent can be saved per user or per device.

Consent management is carried out on the basis of consent if we ask users for their consent to the use of cookies. Otherwise, it is based on our legitimate interests and the users' interests in using our online service without cookies. Consent can be stored for up to two years; a pseudonymous user ID is created and stored along with the time of consent, information on the scope of the consent (e.g., which categories of cookies and/or service providers), as well as the browser, system, and device used. Legal basis: Consent (Art. 6 (1) (a) GDPR).


Contact and inquiry management

When you contact us (e.g. via contact form, email, telephone or via social media) as well as within the framework of existing user and business relationships, we process the information provided by the inquiring persons to the extent necessary to answer the contact inquiries and any requested measures.

Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. text entries, photographs, videos); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).

Data subjects: communication partners.

Purposes of processing: Contact requests and communication; organizational and business processes; feedback (e.g. collecting feedback via online form); provision of our online services and user-friendliness.

Deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.

Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).


Further information on processing operations, procedures and services

Contact form: When users contact us via our contact form, email, or other communication channels, we process the data provided to us to process the communicated request. The data processed may include, in particular, first and last name, an address, an email address, telephone numbers, and the content of the request (e.g., the subject matter of the request). Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).


Web analysis, monitoring and optimization

Web analytics (also known as "reach measurement") is used to evaluate visitor traffic to our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. Reach analysis allows us to identify, for example, the times at which our online offering, its functions, or content are most frequently used, or encourage repeat use. Likewise, we can understand which areas require optimization.

In addition to web analysis, we can also use testing procedures to, for example, test and optimize different versions of our online offering or its components.

Unless otherwise stated, profiles, i.e., data stored in a browser or within a device containing behavioral and user interests, may be created and read for these purposes. This information may include, in particular, websites visited and their content, search terms entered, websites visited, time spent on a website, links clicked, as well as technical information about the browser and operating system, referring websites, the times of visits, and other information about the use of our online offering, as well as information from other sources.


Notes on the legal basis

If we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Types of data processed: Usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of processing: reach measurement (e.g. access statistics, recognition of recurring visitors); profiles with user-related information (creation of user profiles); provision of our online services and user-friendliness.

Deletion: Deletion in accordance with the information in the "General Information on Data Storage and Deletion" section. Cookies are stored for up to two years (unless expressly stated, cookies and similar storage methods may be stored on users' devices for up to two years).

Security measures: IP masking (pseudonymization of the IP address).

Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).


Further information on processing operations, procedures and services

Google Analytics: We use Google Analytics to measure and analyze the use of our online services based on a pseudonymous user ID. This identifier does not consist of unique data such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users have accessed within one or more usage sessions, which search terms they used, which content they accessed again, or which content they interacted with. Likewise, the usage time and duration, the user's country and city of origin, language settings, devices used, operating systems and browsers, and the times of access are stored.

Google Analytics does not store or process individual IP addresses of EU users. Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and their ID-based counterparts). For EU traffic, IP address data is used solely for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any other purpose. When Google Analytics collects measurement data, all IP requests are processed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: Google Marketing Platform; Security measures: IP masking (pseudonymization of the IP address); Privacy policy: Google Privacy Policy; Data processing agreement: Google Ads Data Processing Terms; Basis for data transfer to third countries: Data Privacy Framework (DPF); Opt-out: Opt-out plugin: Google Analytics Opt-out Browser Add-on; Ad settings: Google Ad Personalization. Further information: Google Ad Services (types of processing and data processed).


Customer reviews and evaluation procedures

We participate in rating and evaluation processes to evaluate, optimize, and promote our services. When users rate us via the participating rating platforms or processes or otherwise provide feedback, in addition to our privacy policy, the terms of use or terms and conditions and the privacy policy of the providers apply. This generally requires that the reviewers provide evidence of having used our services.

Types of data processed: Contract data (e.g., subject matter of the contract, term, customer category); usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).

Data subjects: Service recipients and customers. Users (e.g., website visitors, users of online services).

Purposes of processing: Feedback (e.g. collecting feedback via online form); marketing.

Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).


Presence in social networks (social media)

We maintain online presences within social networks and process user data in order to communicate with the users active there or to offer information about us.

Please note that user data may be processed outside the European Union. This may pose risks for users, for example, because it could make it more difficult to enforce their rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of the users. These user profiles can then be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are generally stored on users' computers in which the user behavior and interests are saved. Irrespective of this, the user profiles can also store data that is not collected on the devices used by the users (particularly if the users are members of the respective networks and are logged in to them).

For a detailed description of the respective processing methods and the options for opting out, please refer to the privacy policies and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted with the providers. Only the providers have access to the user data and can directly take appropriate measures and provide information. If you still need assistance, please contact us.

Types of data processed: Contact data (e.g. email, telephone numbers); content data (e.g. text entries, photographs, videos); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of processing: contact requests and communication; feedback (e.g. collecting feedback via online form); public relations.

Deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.

Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).


Further information on processing operations, procedures and services

Instagram: Social network; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: Instagram; Privacy policy: Instagram privacy policy. Basis for data transfer to third countries: Data Privacy Framework (DPF).

Facebook Pages: Profiles within the social network Facebook - We, together with Meta Platforms Ireland Limited, are responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see "Things you and others do" in the Facebook Data Policy: Facebook Data Policy), as well as information about the devices users use (e.g. IP addresses, operating system, browser type, language settings, cookie data; see "Device information" in the Facebook Data Policy: Facebook Data Policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses this information to provide analytics to providers of analytics services, so-called "Page Insights", so that they can gain insights into how people interact with their Pages and the content associated with them. We have concluded a special agreement with Facebook (“Information on Page Insights”, Facebook Page Insights Information), which regulates in particular which security measures Facebook must observe and in which Facebook has undertaken to fulfill the rights of the data subjects (i.e. users can, for example, address requests for information or deletion directly to Facebook). The rights of users (in particular the right to information, deletion, objection and complaint to the supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information on Page Insights” (Facebook Page Insights Information). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which also includes the transmission of data to the parent company Meta Platforms, Inc. in the USA; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: Facebook; Privacy policy: Facebook Privacy Policy. Basis for data transfer to third countries: Data Privacy Framework (DPF).


Plugins and embedded functions and content

We integrate functional and content elements into our online offerings that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos, or city maps (hereinafter collectively referred to as "content").

Integration always requires that the third-party providers of this content process the user's IP address, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, the time of visit and other details about the use of our online offering, as well as links to such information from other sources.


Notes on the legal basis

If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Types of data processed: Usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of processing: Provision of our online services and user-friendliness; reach measurement (e.g. access statistics, recognition of recurring visitors); tracking (e.g. interest/behavior-based profiling, use of cookies); target group formation; marketing.

Deletion: Deletion in accordance with the information in the "General Information on Data Storage and Deletion" section. Cookies are stored for up to two years (unless expressly stated, cookies and similar storage methods may be stored on users' devices for up to two years).

Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).


Further information on processing operations, procedures and services

YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: YouTube; Privacy policy: Google Privacy Policy. Basis for data transfer to third countries: Data Privacy Framework (DPF). Opt-out: Opt-out plugin: Google Analytics Opt-out Browser Add-on, Ad settings: Google Ad Personalization.